Technology frames and sense making of restaurant mobile apps
Date
2012
Authors
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Publisher
University of Delaware
Abstract
This study examined social influence on sense making of restaurant mobile apps adoption individuals. The study identified social groups and examined their influence on the individual’s sense making of restaurant mobile apps. One hundred and fifty restaurant consumers who used smartphones or iPads participated in this study online. The analysis of the results indicated that using restaurant mobile apps to locate restaurant was the influential reason for adoption. The study also found that restaurant mobile apps adoption is inhibited by ability and risk inhibitors more than value inhibitors. Technology frames by Social Networks were found to be the most preferred for discovering restaurant mobile apps. Sense making of restaurant mobile apps was influenced by externally oriented social influence or personally oriented social influence. However, the results demonstrated that individual adopter’s sense making of restaurant mobile apps within the social context varies.