Assessing empowering and degrading forms of Black entertainment to understand idealized Black womanhood, career development, family formation and the stereotypes they embody
Date
2010-05
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Publisher
University of Delaware
Abstract
This study explores the effects of mass media stereotypes of Black women on the creation of Black womanhood in association with work and family formation. My research explores the distortion of Black womanhood through a content analysis of electronic and printed media. Research methods consist of content analysis of two popular magazines, Essence and VIBE magazines, and music videos from the 106th & Park Top Ten Countdown. This study provides an in-in-depth analysis of the constructions of Black women and the implications it has on idealized Black womanhood. Results indicated that stereotypes are prevalent in Black entertainment. However, stereotypes depend on the form of media presented. In distributing Black media assessed, there is a construction of Black womanhood through the idealized nuclear family and career.