Browsing by Author "Scott, Marcia S."
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Item Research to Assess Branding and Marketing Needs for DelDOT TMC’s Real-Time Traveler Information System(Institute for Public Administration, 2014-06) DeCoursey, William J.; Scott, Marcia S.; Pragg, Sarah; Kirschling, Neil W.; Heath, Geoffrey A.; Inman Perry, RebekahThe Delaware Department of Transportation (DelDOT) Transportation Management Center (TMC) is well regarded for its state-of-the-art Integrated Transportation Management System (ITMS), which emphasizes integration and management equally to its deployment of advanced technology. A variety of technologies are used to provide real-time traveler information to help maximize operational capacity of Delaware’s heavily traveled roadways and help motorists make informed decisions about choosing and planning the best trip routes. Real-time traffic information and traveler alerts are provided via DelDOT’s website, traveler advisory radio station, and social media sites. In November 2012, DelDOT introduced its free mobile application, which is available to both Android and Apple iOS users. At present, the real-time traveler information application (DelDOT App) is most suitable for pre-trip planning. In addition to providing real-time traveler information, the app features DelDOT news, events, streaming traffic cameras, live traffic advisories, weather information, and radio traffic broadcasts. While the launch of the DelDOT App was promoted via the DelDOT website and press releases, the agency expressed concern that the traveling public lacked sufficient awareness of the app. The Institute for Public Administration (IPA) at the University of Delaware was enlisted to conduct research to assess marketing needs for the DelDOT App. The goal of this study is to craft a comprehensive marketing plan that meets the needs of its target markets. Outcomes of this study may be incorporated into TMC’s strategic plan update and may guide opportunities to guide future investments, leverage resources, and expand marketing/branding strategies to enhance use of real-time traveler information technology.Item Research to Assess Branding and Marketing Needs for DelDOT TMC’s Real-Time Traveler Information System Summary Brief(Institute for Public Administration, 2014-05-29) DeCoursey, William J.; Scott, Marcia S.; Pragg, Sarah; Dworsky, Bernard; Kirschling, Neil W.; Heath, Geoffrey A.; Inman Perry, RebekahThe Delaware Department of Transportation (DelDOT) Transportation Management Center (TMC) is well regarded for its state-of-the-art Integrated Transportation Management System (ITMS), which emphasizes integration and management equally to its deployment of advanced technology. A variety of technologies are used to provide real-time traveler information to help maximize operational capacity of Delaware’s heavily traveled roadways and help motorists make informed decisions about choosing and planning the best trip routes. Real-time traffic information and traveler alerts are provided via DelDOT’s website, traveler advisory radio station, and social media sites. In November 2012, DelDOT introduced its free mobile application, which is available to both Android and Apple iOS users. At present, the real-time traveler information application (DelDOT App) is most suitable for pre-trip planning. In addition to providing real-time traveler information, the app features DelDOT news, events, streaming traffic cameras, live traffic advisories, weather information, and radio traffic broadcasts. While the launch of the DelDOT App was promoted via the DelDOT website and press releases, the agency expressed concern that the traveling public lacked sufficient awareness of the app. The Institute for Public Administration (IPA) at the University of Delaware was enlisted to conduct research to assess marketing needs for the DelDOT App. The goal of this study is to craft a comprehensive marketing plan that meets the needs of its target markets. Outcomes of this study may be incorporated into TMC’s strategic plan update and may guide opportunities to guide future investments, leverage resources, and expand marketing/branding strategies to enhance use of real-time traveler information technology.Item Survey Outcomes: Delaware Section 5310 Program Funding Subrecipients(Institute for Public Administration, 2018-11) Scott, Marcia S.; O'Hanlon, Julia; Polito, BrianIn spring 2018, the Institute for Public Administration (IPA) at University of Delaware administered a survey of Delaware agencies (i.e., subrecipients) that receive and are subrecipients of federal funding (Title 49 U.S.C. 5310, herein referred to as the Section 5310 Program) to transport senior citizens and individuals with disabilities. The survey was administered on behalf of the Delaware Transit Corporation (DTC), an operating division of the Delaware Department of Transportation (DelDOT), which operates DART First State Transit. The survey was planned as part of the December 2017 Public Outreach and Engagement Plan to Develop a Coordinated Public Transit–Human Services Plan for Delaware (i.e., coordinated plan). As part of a “high-tech interaction” strategy, the purpose of this survey was to gather information from current Delaware Section 5310 Program subrecipients on existing specialized transportation services, gaps, and unmet needs clients.