Hurricane mitigation decision-making: an application of the theory of planned behavior

Author(s)Slotter, Rachel A.
Date Accessioned2018-09-10T11:33:22Z
Date Available2018-09-10T11:33:22Z
Publication Date2018
SWORD Update2018-07-23T22:12:35Z
AbstractThis thesis explores how emotions and perceptions of possible mitigation options influences the hurricane mitigation decision making processes of homeowners. It utilizes the theory of planned behavior to guide the design of a test of how homeowners’ attitudes, the influence of important persons in their lives, and their perceptions of the characteristics of the mitigation actions impact their intention to complete hurricane mitigation actions. The study also extends the existing literature by exploring how different types of emotional responses towards hurricanes vary in their influence on the household’s mitigation decisions. The analysis utilizes data from a survey sent to a random sample of 2500 households in the eastern half of North Carolina. Results suggest that the theory is helpful in explaining the underlying mechanisms of individual homeowners’ hazard mitigation decision making. Further, they provide the basis for suggestions on how to best motivate homeowners to complete these actions in the future.en_US
AdvisorTrainor, Joseph E.
DegreeM.S.
DepartmentUniversity of Delaware, School of Public Policy and Administration
Unique Identifier1051190634
URLhttp://udspace.udel.edu/handle/19716/23767
Languageen
PublisherUniversity of Delawareen_US
URIhttps://search.proquest.com/docview/2085199487?accountid=10457
KeywordsSocial sciencesen_US
KeywordsDecision makingen_US
KeywordsHurricane mitigationen_US
KeywordsPlanned behavioren_US
KeywordsRisk perceptionen_US
TitleHurricane mitigation decision-making: an application of the theory of planned behavioren_US
TypeThesisen_US
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