Consumer Perceptions After Long Term Use or Alternative Irrigation Water: An Israeli Field Experiment
Date
2020-03
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Applied Economics and Statistics, University of Delaware, Newark, DE.
Abstract
This study provides the first revealed preference estimates of Israeli’s willingness-to-pay
for produce irrigated with alternative water. It also investigates how exposure to
information about the benefits and risks of recycled water affects these preferences.
Results show that Israeli’s prefer produce irrigated with conventional water over any type
of alternative water, and that preferences for alternative water varies by type. Exposure to
information about the risks of recycled water increases consumers’ willingness-to-pay for
produce irrigated with desalinated water. These results indicate there may be limits to how
high consumer demand for alternative water can rise even after long term implementation.
Description
Keywords
Recycled wastewater, Desalinated water, Stigma, Field experiments, Irrigation water